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"Education is the most powerful weapon which you can use to change the world”
– Nelson Mandela

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Senior Project_Week 1 Discussion 1

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Q How does a corporation determine what direction they will take in the marketplace? The first three elements of setting this direction are Mission Vision and Value Statements. What do these mean? How do they impact decision-making at a corporation?

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It is needed by the upper management to fix value statements, mission statements, and vision statements in order for direction to be provided to the firm. The mission specifically can be regarded as the statement which gives the information regarding what is being done by the company. The mission statement can be regarded as the analysis in general regarding what is being tried by the company to be done in wider terms. It is utilized for overall direction or may be particular to a job as a statement of marketing mission which determines the overall marketing process direction in writing.